Paid social reach for local and high-volume hiring
linkedin.com
Social media
Worldwide
Paid
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Overview
Facebook recruitment campaigns reach people in a social feed rather than inside a dedicated jobs search. Meta lets advertisers define location and audience signals, while its delivery system optimises within those controls.
Who Facebook works for
Best for: building local awareness for accessible, consumer-facing and high-volume vacancies. Less suitable for: people are browsing social content rather than deliberately searching a jobs database. Pair with: Indeed or another active-search board that captures existing demand.
Prices
Facebook has no organic route. Distribution is paid only, priced as a 20% markup over Tailr's base distribution cost.
Tailr wholesale pricing (USD)
Package | Duration | Price |
|---|---|---|
Campaign Small. Short CPC campaign for testing or a quick hire | 7 days | $278 |
Campaign Medium. Mid-sized CPC campaign for sustained visibility | 14 days | $558 |
Campaign Large. Largest CPC campaign for maximum social reach | 21 days | $838 |
Prices exclude tax.
Requirements
A strong visual and a direct vacancy landing page work best, since people are browsing rather than deliberately searching. Keep an active-search board alongside a Facebook campaign, since it does not replace comparison behaviour or job filters candidates expect from a directory.
Post a Job
Select Facebook at publish and choose the product that fits the role. Facebook receives the ad and publishes it on its own schedule, and applications land in your Tailr pipeline alongside every other channel.
Is Facebook a job board?
Which vacancies are a good fit for Facebook recruitment ads?
Can Tailr publish jobs organically to Facebook?
Should Facebook replace an active-search job board?
Do I need my own Facebook account?
Updated August 2026