Google Ads
Paid search campaigns for high-intent vacancy queries.
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Generalist
Worldwide
Paid
Quick Apply
Overview
Paid search campaigns for high-intent vacancy queries. Search campaigns show ads to people actively searching online, with keywords and match types controlling which queries can trigger them. For recruitment, that makes the channel most useful when a vacancy has a recognisable title and clear geography. Broad or unusual internal titles create weak keyword signals and waste the advantage of search intent.
Who Google Ads works for
Best for: Capturing specific job-title and location searches with a relevant vacancy page. Less suitable for: It only reaches demand represented by usable search queries and depends on landing-page relevance. Pair with: Pair with Google for Jobs for organic discovery and LinkedIn for passive professional reach.
How it fits your channel mix
Use Google Ads as a paid search layer around high-value vacancy queries, not as a substitute for structured job distribution. Keep the vacancy eligible for Google for Jobs and publish it on an active-search board; add a professional network when the target audience is unlikely to search for a new role.
Prices
Google Ads has no organic route. Distribution is paid only, priced as a 20% markup over Tailr's base distribution cost.
Tailr wholesale pricing (USD)
Package | Duration | Price |
|---|---|---|
Text Campaign "Small". Short CPC search campaign for testing demand or a quick hire | 7 days | $278 |
Text Campaign "Medium". Mid-sized CPC campaign for sustained search visibility | 14 days | $558 |
Text Campaign "Large". Largest CPC campaign for maximum paid-search visibility | 21 days | $838 |
Prices exclude tax.
Requirements
Use a precise job title, location and level so relevance to Google Ads's audience is immediately clear, and keep the role genuinely matched to what the board is known for.
Post a Job
Select Google Ads at publish and choose the product that fits the role. Google Ads receives the ad and publishes it on its own schedule, and applications land in your Tailr pipeline alongside every other channel.
Is Google Ads the same as Google for Jobs?
Which vacancies suit Google Ads?
Is Google Ads organic through Tailr?
Can Google Ads reach passive candidates?
Do I need my own Google Ads account?
Updated August 2026