Visual recruitment campaigns for people-first roles
linkedin.com
Social media
Worldwide
Paid
Quick Apply
Overview
Instagram ads appear inside visual discovery and browsing surfaces. Meta supports photo, video, carousel, Stories and Explore formats, so the channel works best when the employer has genuine workplace material.
Who Instagram works for
Best for: visually presenting hospitality, retail, creative and customer-facing work. Less suitable for: the vacancy competes with entertainment content and cannot rely on job-search intent. Pair with: an active-search board and a concise mobile-ready vacancy page.
Prices
Instagram has no organic route. Distribution is paid only, priced as a 20% markup over Tailr's base distribution cost.
Tailr wholesale pricing (USD)
Package | Duration | Price |
|---|---|---|
Campaign Small. Short CPC campaign for testing or a quick hire | 7 days | $278 |
Campaign Medium. Mid-sized CPC campaign for sustained presence | 14 days | $558 |
Campaign Large. Largest CPC campaign for maximum visual reach | 21 days | $838 |
Prices exclude tax.
Requirements
Candidates need to understand the role and next step without leaving the mobile flow, so use genuine workplace material rather than a text advert placed inside a graphic.
Post a Job
Select Instagram at publish and choose the product that fits the role. Instagram receives the ad and publishes it on its own schedule, and applications land in your Tailr pipeline alongside every other channel.
Is Instagram a job board?
Which job adverts work best on Instagram?
Can an employer post to Instagram organically through Tailr?
Does an Instagram recruitment ad need video?
Do I need my own Instagram account?
Updated August 2026